Color Psychology: The Emotional Effects of Colors

The Emotional Effects of Colors

What is Color Psychology?

The psychology of color is based on the mental and emotional effects colors have on different people in all aspects of live. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.

Applying Color Psychology to Everday Life

Did you know your current surroundings may be influencing your emotions as well as your state of mind? Think back on places the really irritated you, or even surroundings that was calming and relaxing. These emotions could have been evoked by the surrounding color.

Looking at art therapy, color is often associated with a person’s emotions. Color may also influence a person’s mental or physical state. For example, studies have shown that some people looking at the color red resulted in an increased heart rate, which then led to additional adrenaline being pumped into the blood stream.

There are also commonly noted psychological effects of color as it relates to two main categories: warm and cool. Warm colors – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colors – such as green, blue and purple – often spark feelings of calmness as well as sadness.

The concepts of color psychology can also be applied in everyday life. So when you are planning to renovate your home, consider what effect certain colors will have. You might want to consider some of these suggestions about colors to make sure you create the right mood.

Psychological Effects of Cool Colors

Need to get those creative juices flowing? Want help getting those brain synapses firing? Try utilizing the color purple. Purple utilizes both red and blue to provide a nice balance between stimulation and serenity that is supposed to encourage creativity. Light purple is said to result in a peaceful surrounding, thus relieving tension.

Are you looking for a peaceful and calming environment? You might consider using green and/or blue. These cool colors are typically considered restful. There is actually a bit of scientific logic applied to this – because the eye focuses the color green directly on the retina, it is said to be less strainful on your eye muscles. Also a good color to paint the new babay nursery.

The color blue is suggested for high-traffic rooms or rooms that you or other people will spend significant amounts of time. Another cool color, blue is typically a calming and serene

color, said to decrease respiration and lower blood pressure. The bedroom is a great place to use these colors as they should help you relax.

Psychological Effects of Warm Colors

Want to create an environment of stimulation or whet people’s appetite? You might consider utilizing the colors yellow or orange. These colors are often associated with food and can cause your tummy to growl a little. Next time you visit your favourite restaurant has a look at the color scheme they are using for their interior.

You do want to be careful about using bright colors like orange and especially yellow. They reflect more light and excessively stimulate a person’s eyes which can lead to irritation. You also probably don’t want to paint your dining room or kitchen these colors if you’re a calorie-counter.

Psychology of Color for Marketing & Advertising

A well-known industry that invested a lot of time and great amounts of money in doing research in the concept of color psychology is the marketing and advertising industry. From attempting to make people feel hungry to create positive or negative tones, encourage trust, feelings of calmness or energy, and countless other ways. Just goes to show that there must be truth in all this psychology.

Most marketing and advertising executives will likely agree that there are benefits to understanding and utilizing the psychological effects of colors. Now let’s take a look at some of the more common traits of color psychology, by some common colors.

Common Psychological Effects of Colors

The following are some common psychological effects of colors in the Western Hemisphere.

Keep in mind that certain shades or tones may result in very different meanings. Also, the context around the color, and even surrounding colors, can have an effect. Think of this as more of a beginning guide to color psychology.

Color Psychology: The Color White

  • * purity
  • * innocence
  • * cleanliness
  • * sense of space
  • * neutrality
  • * mourning (in some cultures/societies)

Color Psychology: The Color Black

  • * authority
  • * power
  • * strength
  • * evil
  • * intelligence
  • * thinning / slimming
  • * death or mourning

Color Psychology: The Color Gray

  • * neutral
  • * timeless
  • * practical

Color Psychology: The Color Red

  • * love
  • * romance
  • * gentle
  • * warmth
  • * comfort
  • * energy
  • * excitement
  • * intensity
  • * life
  • * blood

Color Psychology: The Color Orange

  • * happy
  • * energetic
  • * excitement
  • * enthusiasm
  • * warmth
  • * wealth prosperity
  • * sophistication
  • * change
  • * stimulation

Color Psychology: The Color Yellow

  • * happiness
  • * laughter
  • * cheery
  • * warmth
  • * optimism
  • * hunger
  • * intensity
  • * frustration
  • * anger
  • * attention-getting

Color Psychology: The Color Green

  • * natural
  • * cool
  • * growth
  • * money
  • * health
  • * envy
  • * tranquility
  • * harmony
  • * calmness
  • * fertility

Color Psychology: The Color Blue

  • * calmness
  • * serenity
  • * cold
  • * uncaring
  • * wisdom
  • * loyalty
  • * truth
  • * focused
  • * un-appetizing

Color Psychology: The Color Purple

  • * royalty
  • * wealth
  • * sophistication
  • * wisdom
  • * exotic
  • * spiritual
  • * prosperity
  • * respect
  • * mystery

Color Psychology: The Color Brown

  • * reliability
  • * stability
  • * friendship
  • * sadness
  • * warmth
  • * comfort
  • * security
  • * natural
  • * organic
  • * mourning (in some cultures/societies)

Color Psychology: The Color Pink

  • * romance
  • * love
  • * gentle
  • * calming
  • * agitation

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